Technical SEO Checklist to Improve Google Rankings

When it comes to search engine optimization, technical SEO is a must. If your site has not corrected its technical SEO flaws, even the most amazing piece of articles for a popular subject in your niche will not help you much in the search engine rankings (SERPs). Therefore, you must devote effort to improving your website's technical SEO. Here, we will present the technical SEO checklist for boosting your site's visibility in search engines.

 

Technical SEO Checklist: 

 

1. Ensure a Mobile-Friendly Website

One important change Google made to its algorithm in 2015 was a boost in favorability for mobile-friendly, responsive websites. Several prominent websites were hit hard by "Mobilegeddon" because they had not switched to a more mobile-friendly design. Now it is crucial to have a mobile-friendly website.

2. Make an XML Sitemap

Google can not crawl and index your site's pages without a sitemap. Fortunately, an XML sitemap can be made quickly. It can be generated with the help of free WordPress plugins like Yoast or Google XML Sitemaps if you are using WordPress. Submit the sitemap using Google Search Console once it has been completed. Go to Sitemaps -> Sitemaps in your Google Search Console account to get started.

 

3. Make Your Website Faster

Internet speed is crucial. Do not get me wrong. Google will penalize your site's ranking if it loads slowly and takes too long to respond. You cannot afford to overlook this technical SEO factor. If you cannot find reasons for the slowness of your site, perhaps you can consider connecting with the best SEO company in India.

4. Perform weekly technical SEO audits

To improve your search engine rankings permanently, a weekly technical SEO audit is a must and correct any problems that have been found with your site's on-page optimization. This begs the question: how exactly does one do a technical SEO audit? You can find several useful aids on the market that can assist you in your endeavor, like semrush, ahrefs, etc.

5. Refine Internal Links

Users who click on a link within the same website are taken to another page within the same domain. While external links have a greater impact on search engine results, internal links are still essential for SEO since they show search engines where your site's most important content is. Anchor text should include descriptive keywords that give a sense of the keywords the source website is attempting to target.

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6. Put your primary keywords in the alt text of your images

Google's image recognition capabilities are currently lacking. It reads the image's metadata like the filename and alt text, to understand what it is. To define the purpose and appearance of an image on a webpage, HTML code incorporates alt text. The alt text should be as descriptive as possible while extensively using your target keywords. However, avoid overusing keywords.

7. Use canonical URLs

Your primary concern should be to get rid of any duplicate content that may be found on your website. To restore your website's good status with search engines, you should use a tool for scanning and removing duplicate content, such as Semrush. On the other hand, there are some circumstances in which you just cannot avoid publishing content more than once. When dealing with situations like this, you should use canonical URLs.

The use of canonical URLs is quite beneficial in the process of copying a blog entry through one domain to another. They will prove useful in the event that your e-commerce website contains hundreds of pages that are virtually identical to one another.

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8. Install SSL Certs

Google revealed in 2014 that SSL certificates, often known as HTTPS encryptions, are now used as a ranking indication. The moment has come to strengthen your website's security with an SSL certificate, which will positively affect search engine optimization and user confidence.

9. Use Google Search Console to Identify and Repair Crawl Errors

Crawling errors are serious technical issues that can negatively harm your site's performance and affect your rankings. Thus, it is important to check Google Search Console every week and fix them as soon as possible. When doing so, double-check the robots.txt file to ensure that it is not blocking any legitimate pages.

10. Discover Broken links and repair them

It is not just that search engines do not like it when you have broken links; it can also negatively affect the user experience. You do not want your viewers to get a "404 Not Found" error. If a user has a negative first experience with your website, they may never return. That is why it is crucial to conduct regular checks for broken connections and address them as soon as they are discovered.

Final words

On-page optimization and off-page link development are prioritized over technical SEO. However, fixing technical flaws on your site can significantly impact how well it does on search engine results pages. This technical SEO checklist can be printed as a PDF and referred to as required.